This article is copyright Kim Snyder and Kodak.When a New York newspaper reported that Mark Twain had been lost at sea, he is said to have replied, “The reports of my death have been greatly exaggerated.”
We know the feeling.
There has been much speculation about the fate of Kodak motion picture film over the last few weeks. We at Kodak refuse to let the volatility of the market or the rumors distract us from our mission – to provide the highest quality tools to tell your stories.
We are still making film – billions of feet of it! Sure, digital technology has impacted how filmmakers approach their work. But Kodak is a company with a long and brilliant presence, all built on ground-breaking science and technology. We are committed to continuing to do so, even in today’s landscape where film and digital coexist.
Something else that seems to get lost in the hype: We are more than a film company; we are the innovators who understand image making more than anyone else. We possess critical expertise from our past which we draw upon for our future. We have some of the brightest and most innovative researchers and scientists in the business working on our products – film and otherwise – to carry us into the future.
For example, our laser projection technology was recently licensed by IMAX (view the release). Laser projection technology offers a multitude of benefits to the viewing audiences, and features that help bring your vision to the big screen in better ways. IMAX and Kodak understand the need for this innovation. We are delighted to be working with them to assist with the implementation of the technology into the IMAX product family.
That’s not all. We are leveraging Kodak technology and intellectual property to bring an innovative digital asset management solution to market. It’s designed for content owners with assets of all formats created over the years.
And we will soon be introducing a new film! A new member of the VISION3 family of color negative films will be added to your film choices. With the latest film technology in the can, you can keep rolling in the most challenging production situations – on set or on location – and maintain a high resolution image through post and distribution.
Furthermore, with film still maintaining its archival leadership role in preserving the memorable images of the past centuries, we continue R&D towards expanding our archival film products to create a platform of choices for a variety of needs.
We’ll have more news on these new offerings soon, so stay tuned!
The bigger picture is: We have a great depth of experience and possibilities for turning 125-plus years of imaging technology and inventive product development into new solutions. Our KODAK DIGITAL ICE technology in scanners are being used to restore some of the most memorable images from cinema and television history; and our subsidiaries continue to make inroads on preservation and restoration (FPC/Pro-Tek) and visual and physical effects (Cinesite).
Our goal is to continue to show you that Kodak is the go-to resource for the best in image quality and workflow solutions that support your creative intentions – because we know you care.
We invite you to view a list of projects whose filmmakers are choosing Kodak film.
We know we can help you accomplish your filmmaking dreams, so contact us. Our worldwide team of Kodak representatives and experts are at your service.